As a provider of SEO Brisbane for many years, we are well-versed in the importance of utilising the proper tools and techniques for this practice. Even if you’re on a tight budget, you shouldn’t allow your company’s SEO campaign to suffer.
Here are 5 of the top free SEO tools you can use to help your company’s website rank higher on search engines.
1) Google PageSpeed Insights
The page load time is a crucial aspect of SEO. It measures how quickly the content on your page loads. A visitor to your site doesn’t want to wait around to see what you have to say. Pages that take longer to load experience higher bounce rates and lower retention rates. Increased website speed leads to higher rankings and improved user satisfaction.
How to Use Google PageSpeed Insights
- Visit the PageSpeed Insights page and enter your website’s URL.
- Select the “Analyze” button.
- Allow the tool to check your site’s speed and overall user experience.
You’ll be given a numerical score for both mobile and desktop user experience:
- Below 50: your site is slower than average
- Between 50-90: your page load time is average
- Above 90: your page load time is faster than that of most other sites
2) SEMrush
SEMrush is a convenient keyword research tool. You can use it to find out what keywords are ranking for any website’s pages. It’s not just general information either; SEMrush offers specific information about these keywords, including:
- Their position on search engine results pages
- The URLs to which traffic is directed
- Traffic patterns over the past year
This tool is also great for figuring out which keywords your competitors are using to rank. Then, you can adapt your SEO strategy and create content around these keywords.
3) Woorank
Woorank is a website analysis tool that offers useful insights that can be used to improve your website ranking. Upon entering your URL, you’ll receive an SEO score and a helpful “Marketing Checklist.” This overview provides you with specific steps you can take to fix issues with your site’s SEO.
Another neat aspect of Woorank is its social shareability feature. Here, you can view social network data like the number of comments, likes, shares, and bookmarks across prominent social networks.
4) Google’s Mobile-Friendly Test
Google has no shortage of free SEO tools. Its Mobile-Friendly Test is a particularly useful one, as it allows you to see if your site is easy to use for users on tablets and smartphones, as well as desktops.
After entering your URL, the tool will simply let you know if your site is mobile-friendly. If there’s room for improvement, the tool provides suggestions on how to increase a mobile user’s experience with your site.
5) Check My Links
Check My Links is a Chrome extension that identifies the status of the links on your webpages. This will help you spot any broken links, so you can remove them from your webpages and increase your chances of ranking higher on SERPs.
SEO in Brisbane Doesn’t Need to Cost You a Fortune
Take advantage of these free tools today to help your company grow! Even if you don’t feel confident doing it yourself, we invite you to learn more by contacting our SEO Brisbane team today!
