As a business, you’ve likely performed a few SWOT analyses since you’ve been up and running. If not, SWOT stands for Strengths, Weaknesses, Opportunities, and Threats.
Threats focus on what the competition is doing and how other businesses might be threatening your business success.
Competitors are unavoidable, regardless of what industry you’ve chosen to sell your niche products in. It can be a dog-eat-dog world out there, and you’ve got to be the one that has the biggest and best offering if you want to thrive, not just survive.
When you’re a smaller local business, it can be rather difficult to compete with the big chains and corporations on search engine results pages. Their auto-generated local listings and years of built up web presence can make it difficult to get some action on those top few spots.
While you’ll never have everything in your control, there are still a few things that you can do to compete with tons of other local listings on the SERPs (search engine results pages).
These are our 10 best tips to boost your local SEO and be seen by the right people:
1) Utilise your social media presence
Using these free opportunities to get in front (and stay in front) of your audience will help Google pull more results from these platforms, boosting your rank.
2) Create local links
It can’t be stressed enough just how important building links is for your website. Create relationships with local businesses and earn links from them in order to move your SEO needle forward.
As local SEO in Brisbane, we work with other Brisbane-based companies to cross promote with. We know how important it is to establish working relationships with other businesses, in many fields, and we believe you can increase sales just by a little local networking.
3) Acquire backlinks
Consider any and all businesses/organizations that you partner with or sponsor. Reach out to their teams and request a link somewhere on their site that leads to your site. More often than not, they’ll be happy to share the love!
4) Use Google Adwords Keyword Planner
Google Adwords is a free tool that will help you access the right keywords with high search volume and low competition. You can also identify related search terms that your local audience is using.
5) Make local content
In order to get more attention from your target audience, you need to create content that caters to your niche specifically! Consider something like a blog series that answers the most common questions about your subject to boost SEO.
6) Get reviews
Reviews are crucial. They help your listing stand out and give it an extra local punch. Potential customers highly value real reviews; they can go much further than almost any other speciality tactic.
7) Stay updated
Keep your Google My Business listing fully updated regularly. Be sure to fill in all the fields and make it attractive by using an appealing logo and photos of your interior, exterior, and product.
8) Increase NAP consistency
NAP stands for name, address, and phone number. Be extremely picky here – customers should always have access to accurate contact information.
9) Consider location pages
Do you serve a few different geographic areas? Creating a page on your website dedicated to that area’s service will help search engine crawlers locate your listing.
10) Claim your business listing
Make sure there are no duplicate or false listings of your business online. We can help you identify all of your business’s listings and check for quality.
Learn More
There’s no need to worry about incorporating these tips into your own business marketing plan – we can do it for you. Contact us today to learn more about how we can help you boost conversions with quality SEO strategies.
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