Searching for an SEO company can often be confusing. Several companies on the Gold Coast will promise to give you #1 rankings with a satisfaction guarantee.
As an experienced SEO company, we’ve seen it all. If you go with just anyone, you risk spending money on empty promises. You might put your trust into a service that could cause search engine penalties, which will remove your business from search engines completely.
As a business, it’s important to ask questions about the methods SEO companies use to achieve the results they promise. You have to ensure they follow ethical practices that won’t put your business at risk.
If you’re looking for an SEO Gold Coast Company that can provide results your business needs to thrive, then click here to learn more.
Otherwise, this article will take down the ugly truth about SEO, and how you can avoid the common pitfalls when searching for an SEO Gold Coast company.
The Two Different Kinds Of Search Engine Optimisation
It’s important to be knowledgeable about what the advantages of employing the correct Search Engine Optimisation techniques are.
There are two different types of SEO techniques at the core:
- One will bring results fast, but you risk being penalised by Google.
- The other is steady optimisation, and the utilisation of the correct strategies to stay in line with Google’s all-important guidelines.
When looking for a service, you’ll want to make sure they go for steady optimisation.
Black-Hat Search Engine Optimisation
If a search engine algorithm can be exploited or gamed, then there will always be companies who research and employ these tactics for their own gain. Black-Hat SEOs accept big risks for their clients, with the chance of being dropped completely from Google’s results.
While the results can be quick, they are never long-lived.
Companies that use black-hat tactics will:
- Applying keyword cloaking
- Keyword stuff
- Using vulnerable sites on the web to insert content and backlinks that benefit their search engine rankings
With every new Google algorithm update, black-hat SEO regulations become more strict, and the penalties far outweigh any benefits gained.
White-Hat Search Engine Optimisation
When searching for an SEO Gold Coast company to work with your business, it’s imperative that they are a White-Hat SEO company. Here at Mr SEO, we only employ ethical white-hat techniques to achieve long-lasting search engine rankings.
We are not in it for a quick fix that could put your whole business at risk of being removed from the Google index. We understand this is an issue that can cost a lot of money and time to correct.
Questions To Ask An SEO Company
Most reputable companies will provide White-Hat SEO methods, but you need to be sure ahead of time. Hiring an SEO Gold Coast company is an important decision to make, so guarantee your investment by asking for proof of success:
- Ask for previous case studies of clients
- Ask if they use ethical methods
- Ask if any of their clients have been hit by penalties
SEO companies that are reputable will:
- Be able to provide case studies that show an increase in rankings for their clients’ keywords when asked.
- Use ethical methods and avoid tactics such as keyword stuffing and cloaking. Their clients should not have been hit by any Google penalties.
- Be open, honest, and work with you to develop a plan that’s suited for your business goals.
Contact a Trustworthy SEO Gold Coast Company Today
We’re an SEO Gold Coast company that has the experience, tactics, and track record you need to get search engine results. Learn more about what we offer here and receive a free quote today!
