Wouldn’t it be wonderful if SEO had one set of rules you could memorise and follow forever? Instead, SEO is an ever-changing field. It’s impossible to keep up with every single change.
While SEO does require some level of understanding and skill, there are quite a few hacks out there that SEO consultants simply don’t want to share.
We’re here to draw the blinds on these secrets and share with you the truth about SEO.
The Secrets, Shared
1. You can teach yourself.
While many SEO consultants like to make it seem out of reach, it’s actually quite possible to teach yourself all about SEO through self-driven Google searching, reading, researching, and practising. Fair warning: this will not be a quick nor easy process. However, it’s true that you don’t need a fancy degree or certification to improve your SEO.
There are a ton of online resources out there than can help you understand everything from the basics to the high-level components. Now, this doesn’t mean that SEO consultants aren’t worth their stature; it just means that SEO isn’t only for an elite few.
2. Good content alone won’t cut it.
While the phrase “content is king” continues to buzz in this industry, it’s a bit misleading. Yes, content is important, but it needs to be optimised. Otherwise, your niche will never see your content in the first place. Remember: after you create great content, you then need to work to get it seen by the right eyes. This requires some work on your end to get the word out there.
3. Consultants don’t know everything.
SEO is constantly changing. It would be a flat-out lie for anyone to say that they know absolutely everything about it. The general public doesn’t even actually know what the full Google algorithm looks like. Instead, we use tips from Google, research, experimental studies, and accepted best practices to do our jobs. Therefore, it’s easy to learn as much as you can and get educated like the pros.
4. Tracking your metrics can be free.
Agencies can take advantage of consumers on this front; tracking your analytics doesn’t have to be expensive! You can actually use platforms (like Google’s own Analytics) that are totally free. However, the insights gathered from your metrics are where the real value is. An SEO consultant in Brisbane should be able to tell you what your metrics mean and how to use them to improve your performance.
5. Rankings can’t be guaranteed.
People love to guarantee that you’ll reach a certain rank position for a particular keyword or search query. While that’s a great goal to have, they can’t actually guarantee this kind of thing. There are too many variables at play, and Google itself has even warned clients of guaranteed rankings.
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Want to learn more about SEO and improve your own performance? We won’t lie to you. Instead, we’ll help you set realistic marketing goals. Contact our team today – we’ll help you climb the ranks with tactics that are proven to increase conversions.
