Marketing is famous for having its own set of lingo that can make beginners feel like outsiders. From acronyms like CTA to confusing terms like evergreen content, there’s a lot to catch up on.
One of the most important terms for marketers to understand is the acronym SEO, which stands for Search Engine Optimisation. SEO is the practice of using tactics to create organic search engine results. This boosts both the quantity and the quality of your website’s traffic.
Still confused? Here, let’s break down that definition even further. We’ll share with you how SEO works, and how it can benefit your business starting today.
SEO Definition Breakdown
The three core components of SEO are:
- Organic results – This only references the traffic that you’re not actively paying for. That means no ads here.
- Quantity of traffic – You want to make sure you have high numbers of the right kind of people on your page.
- Quality of traffic – You don’t want people who were misled to your site. Instead, you want people who are actually interested in what you’re offering to find your business and start shopping.
How It Works
So, how do search engines like Google or Bing actually rank SEO-enriched content?
These search engines have what industry people call crawlers, which are sent out through the internet to gather all of the information they possibly can. Then, they bring web links back to Google to create an index of that content. Any time a visitor asks the search engine a query, it uses a special algorithm to match their search with data.
If you want a little insight into the factors that search engines use to rank sites, this should help:
- Domain features
- Domain keywords
- Domain links
- Social metrics
- Traffic and usage
- Brand usage
- Page-level features
- Page keywords
- Page links
It’s a lot to comprehend. It’s also not all controllable. However, it’s totally possible for any business to use these factors to their advantage, and rank higher on search engines.
What is Optimisation?
The “O” in SEO refers to optimisation, which is when people enrich their site content to rank highly. This enables the search engine crawlers to understand their site and bring that site to relevant users.
Optimisation looks like many different things. It can mean adding meta and title tags to every picture and link or creating guest posts on blogs to link back to your site for more authority sharing. It can mean creating loads of keyword-rich blog posts that answer your target audience’s common questions.
Conclusion
SEO is a lot to take in, but it’s important for all businesses that are eager to expand. Unfortunately, print materials and television advertisements are only a percentage of what captures your niche audience’s attention. SEO is more important than ever.
If you’re looking for Search Engine Optimisation in Brisbane, let the experts lend a hand. Contact us to learn more about our services and discover how we can elevate your digital presence.
Top Questions to Ask Before Hiring an SEO Agency
