SEO and Adwords are the major players when it comes to increasing traffic from search engines. Both have been around since the turn of the century, but there’s a lot of debate over which one is better for business owners. Here, we’ll explain the definition, benefits, and drawbacks of each search engine marketing tool.
What Is Search Engine Optimisation?
Search engine optimisation deals with improving your rankings in the SERPs (search engine results pages) of Google, Bing, Yahoo, and other commonly-used search engines.
With SEO in Brisbane, the general idea is to have a functional, user-friendly site that contains original content.
As you apply SEO practices to your website, you’ll make certain configurations that improve your site’s:
- Speed and performance
- Security
- Internal links
- Readability
- Compatibility on mobile devices
What Is Adwords?
Adwords is a Google-owned advertising platform. Companies advertising their product or service can use it to position their ads in the following spots:
- The Google Search Results Page
- YouTube, Gmail, and other Google Products
- Thousands of other websites that are a part of Google Adsense
As an advertiser, you can decide how you pay for Google Adwords. You can pay for how many times people see your ad (cost per 1,000 impressions) or every time someone clicks on your ad (cost-per-click).
The advertising platform is a lot like an online auction. All of the participating advertisers are competing for the open advertising space.
SEO vs Adwords
Search engine optimization and Adwords are very effective strategies for improving your site’s visibility on the web. However, neither comes without some drawbacks.
Read over the following factors when choosing between them and see where each method prevails:
Price (Winner: SEO)
SEO in Brisbane may be cheaper than Adwords in the long run. With SEO, you don’t need to pay every time someone comes across your site as you would with an ad.
Keep in mind that SEO isn’t completely free. You may need to hire an expert to create your SEO campaign. You can save money by doing it yourself, but you’ll still need to dedicate adequate time to the task.
Diversity (Tie)
SEO applies to all search engines, but it doesn’t appear on other sites. While Adwords only operates on Google’s search engine, it also works across websites that participate in Google Adsense.
Speed (Winner: Adwords)
It takes time to create a successful SEO campaign. With Adwords, you can get started almost immediately.
Measurable Progress (Winner: Adwords)
SEO doesn’t produce measurable results. If you’re looking to monitor improvements, Adwords is the way to go. It’s easier to calculate your return on investment.
Making the Final Choice
While the final decision is up to you, it’s worth considering both SEO and Adwords for your site. SEO in Brisbane allows you to become more intimately familiar with your competition and the nature of your industry. On the other hand, Adwords lets you sit back and does the hard work for you.
Contrary to popular belief, these tools can be used simultaneously. You don’t have to choose one over the other. Both of them will help your company’s site become more visible on the web. If you want to learn more about SEO in Brisbane, contact us today!
