5 Mistakes to Avoid When Doing Search Engine Optimisation Yourself

By January 31, 2020 No Comments

Search Engine Optimisation is the ultimate key to online marketing. Get your SEO right, and you’ll drive more traffic than ever before to your site.


SEO is easy and fast to implement once you know the basics. However, to truly master optimisation, you need to take the time to become an expert. The good news is that with a few adjustments, you can improve your rankings straight away and avoid penalties.


If you’re struggling to get the traffic that you want, check that you’re not making these 5 common mistakes with your search engine optimisation strategy. If these don’t bring you the results you need, it’s time to call up an expert agency to help.


1) Keyword Stuffing


Despite being one of the most well-known pitfalls of SEO, a number of online businesses still fall into the trap of overstuffing their content with keywords.


In the early days of SEO, it worked. Businesses would overload their pages with keywords, and end up ranking high in search results. Today, you’ll get penalised by search engines for this practice, and may even have the content removed.


As a general rule, you should aim for somewhere 1.3-3% density for each keyword.


2) Optimisation for Wrong Keywords


A big mistake is using the wrong keywords for your content. Make sure that your keywords are specific to what your site offers. Some common pitfalls are:

  • Using generic keywords that don’t attract the right visitors for what you offer
  • Using global keywords when you are a local business
  • Using keywords that are too broad and have lots of SEO competition


3) Forgetting About Titles And Meta Descriptions


If you have a website page with the title ‘home’, you should instantly rethink and use these tactics instead:

  • Page titles are a great place to add keywords and improve your SEO.
  • Meta descriptions provide a summary of your site on search engines and can boost click-through rates. They are easy to write, but should always match the search terms that you’re targeting.


Titles and meta descriptions are often overlooked when people are building their websites themselves – so take a look at yours and see what you can update.


4) Not Regularly Adding and Updating Quality Content


For SEO, your website is never the finished product. You need to keep updating to continually drive traffic. Adding fresh content enables you to post blogs and articles with a range of keyword opportunities. Add content that is of value to site visitors and customers – this will help you get higher up the rankings and earn a greater number of conversions.


5) Being Out of Date with SEO Trends


SEO is constantly changing and evolving, so it’s important that you keep yourself up to date with the latest trends and marketing strategies. If you find that you have been repeatedly implementing the same SEO strategies without any results, take a look at what other businesses are doing.


Voice search, for example, is a new trend that businesses are now angling their SEO towards – so ensure that your content is being found through every channel.


Still Need a Helping Hand With SEO For Your Business?


We can provide high-quality SEO consultancy. For the best search engine optimisation Gold Coast offers, get in touch with us today. We know how to make your site optimised specifically for your target audience, and get you results faster than you ever could by yourself. Call today to get started with your free consultation!

Tired of SEO Struggles? Stop Wasting Time and Let SEO Experts Help You


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