The wrong SEO firm could destroy your business.
We understand how important rising up the rankings is to your business. However, you also need to be wary of bad SEO services, as these are the fastest way to bleed cash as a business. This is even worse for a small business or struggling online startup.
Consider this as a warning: the wrong kind of SEO is not just worthless, but also dangerous to the sustainability of your business.
We have seen a lot of small businesses go under due to bad SEO services. We don’t want you to lose money or your site. We wrote this guide so you can fully understand the dangers of hiring SEO firms that practice black hat techniques, or simply don’t know enough about SEO to get you results.
Here are 3 warning signs of bad SEO businesses:
#1. Google De-Indexing
If you aren’t sure what de-indexing means, this is when a website or web page doesn’t show up in the search engine results, no matter the search phrase you use.
While there are other search engines, the reality is Google rules that roost. This means that we all play by the rules they set. If you knowingly or unknowingly break any of these rules, such as using link buying schemes or keyword stuffing, you get punished. In the SEO parlance, it means you have been de-indexed.
That can be quite a situation for your business. You don’t want to begin to imagine the effect on your daily revenues due to the drastic drop indirect and organic traffic.
#2. Poor Content
In this day and age, content is king. Quality content ensures you get discovered by customers, and you keep them on your site long enough to either make a buying decision or progress forward on their buyers’ journey.
Bad SEO services could mean you end up with low-quality content that does the reverse. This would mean:
- Higher bounce rates
- A drop in rankings
- Potential and current customers leave your website with a terrible impression of your brand and business
Badly written content is always a dreadful investment that could cost you significantly in the long term.
#3. Loss of Trust
Trust and authority are two peas in a pod when it comes to your relevance on the search results and the internet. If you get de-indexed due to bad SEO services, you lose all the credible links you might have generated over time.
But most importantly, you lose the trust of your customers. If your customer discovers that you have been de-indexed by Google, more often than not, that is a red flag. This opens up the door for your competitors to calmly pick up the money you have left on the table. It is easy to lose a good reputation, and extremely difficult to recover from a bad one.
Final Thoughts
Bad SEO services can be too damaging for your business to ever recover from. If you are looking for the best SEO services Gold Coast offers, trust our team of expert optimisers. We know how to get your site ranked highly, with quality tactics that are safe and secure. Click here to learn more.
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